WHY IS FIJI WATER LAUNCHING LARGE FORMAT SIZES?

By Austyn Frostad on
FIJI Water is introducing a new 2.5 gallon package and a 5 gallon package as alternatives to single-use bottles. Both options will utilize approximately up to 76% less plastic—in the case of the 5 gallon option, an estimated equivalent of 38 fewer 500mL bottles. These large format SKUs will launch in 2020.