In 2009, FIJI Water became one of the largest members of and only major bottled water company in 1% for the Planet, a growing movement of more than 1,200 companies and brands that donate 1% of their sales to organizations in support of environmental causes. Joining forces with 1% for the Planet represents a natural extension of FIJI Water’s long-standing commitment to environmental stewardship and demonstrates the scope and permanent nature of its involvement in environmental work.
As a global brand, we have always been interested in opportunities to support green projects not just in our home in Fiji but also in other parts of the world. Our contributions to 1% for the Planet allow us to do just that. Building on our key projects in the Fijian islands, we are now reaching organizations that operate in the United States, Latin America and other countries.
About 1% for the Planet: 1% for the Planet is a large and growing network of corporate and nonprofit organizations committed to the health of our planet. By the end of 2009, 1% for the Planet has connected over 1,200 businesses and brands with more than 2,000 environmental non-government organizations around the world. While the collection represents industries as varied as aviation, urban planning, food and beverage or apparel, they all share the same common belief: the conviction that environmental protection and good corporate citizenship are core business principles and our joint responsibility.
Learn more about 1% for the Planet.