October 9, 2013
Stars Align for FIJI at Toronto International Film Festival
FIJI Water was front and center in Toronto this September when it served as the Official Water Sponsor for the 38th Toronto International Film Festival. FIJI was featured exclusively at TIFF press conferences, Festival media lounge and talent greenrooms and was also available in all official festival AUDI vehicles throughout the eleven-day festival.
This year’s Toronto Film Festival was as star-studded as ever, where celebrities including Julia Roberts, Sandra Bullock, Hugh Jackman and Matthew McConaughey made appearances to showcase their highly anticipated films.
FIJI continued its presence at TIFF by incorporating the summer trial program, “Discover the Finer Things” into the high-traffic film festival schedule. The sampling team distributed FIJI at TIFF screenings and key recreational areas in Toronto and set up a branded tent at select retail stores.