January 29, 2013
FIJI Straw Debuts at the Screen Actors Guild Awards 2013
The new FIJI Straw made its unofficial debut at the 2013 Screen Actors Guild Awards in Los Angeles on January 27. The straw, which replaces the cap on a FIJI bottle, was actually inspired by celebrities who would tape a straw to their bottle so that they could sip without messing up their makeup.
Beyond the straws, we had an amazing time at the SAG Awards. 2013 was FIJI Water’s second year as the official water of the awards, which honor amazing performances in television and film. FIJI Water was prominent on the red carpet and at tables during the event and was seen in the hands of celebrities like Hugh Jackman, Anne Hathaway and John Goodman, and many others.