Can you think of anything better than the scent of warm, freshly baked cookies? We can’t. That’s why we’re going to be at the first annual Holiday Cookie Swap and Bake-Off this Saturday, December 19, from 1pm-3pm, at the Bowery Poetry Club in NYC, to benefit the Lower Eastside Girls Club.
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Nobu Matsuhisa shows off his Chocolate Yuzu dessert, which he served at the FIJI Water booth.

This past weekend, one of America’s premier culinary events, American Wine and Food Festival, joined together the talent of the world’s top chefs and spirit purveyors for 2,700 party-goers to enjoy a memorable evening of epicurean delights, fine wines , live music, dancing, and a luxury silent auction, all within the backdrop of fantastic Hollywood movie sets at Universal Studios backlot. Read the rest of this entry »

FIJI Water's new cooler cubes make their New York debut at Taste of Tennis.

FIJI Water participates at a lot of food events throughout the year. We love the chefs who attend, and FIJI Water’s smooth, neutral taste doesn’t interfere with food flavors. And did we say that we love food?

But Thursday’s event was special: Read the rest of this entry »

If you follow us on Twitter, you know we were mixing and mingling with San Francisco”s finest at SF Chefs. Food. Wine. on August 6-9. On Thursday evening, FIJI Water co-hosted the Rising Star Chefs Reunion, which brought together Rising Star Chefs and Bar Stars as recognized by the San Francisco Chronicle to sample one-of-a-kind tastes celebrating America”s most competitive food city.

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Given the popularity of talking about favorites and everyone wanting to know what everyone else’s favorite dish or restaurant is, this post is going to be dedicated to just that.

Sushi: One of FIJI Hungry Gals' favorite foods. Photo: amrufm via Flickr

Sushi is one of my favorite foods. So are pizza and pasta (especially the ones I had in Italy). And then there are also all kinds of yummy Read the rest of this entry »

FIJI Green Gal: Joining the blog today is one of my colleagues, whom we’ve dubbed “FIJI Hungry Gal” because the girl sure does love to eat! I can always count on her for a great restaurant recommendation and ideas for a dinner party menu. I’ve also had the good fortune to eat her cooking, and the girl’s got skills. She’ll be sharing some of her great food insights with us on this blog. Read the rest of this entry »

FIJI Water comes from an artesian aquifer rich in silica.

One of the qualities that makes FIJI Water so special is its high silica content. FIJI Water starts as rain and is filtered through volcanic rock, which is rich in silica, for over a hundred years until it reaches the aquifer. FIJI Water”s incomparable taste — the soft mouth feel and silky texture — is a result of its unique mineral profile, with high silica and low calcium and magnesium content. (While calcium and magnesium are important to our diet, high levels in water can make it taste “hard” and unpleasant.)

And a recent study indicates that silica in water may reduce Alzheimer’s risk. Here’s more info, courtesy of Reuters Health.

Aluminum, silica in water affect Alzheimer’s risk

NEW YORK (Reuters Health) – Higher levels of aluminum in drinking water appear to increase people’s risk of developing Alzheimer’s disease, whereas higher levels of silica appear to decrease the risk, according to French investigators.

“Alzheimer’s disease is a multifactorial disease, and aluminum concentrations in drinking water may have an effect on cognitive decline and Alzheimer’s disease,” Dr. Virginie Rondeau told Reuters Health.

The results of some studies suggest that silica reduces the oral absorption of aluminum or increases the excretion of this metal.

Rondeau, at the Institut National de la Sante et de la Recherche Medicale in Bordeaux, and her colleagues examined associations between exposure to aluminum or silica from drinking water and the risk of cognitive decline, dementia, and Alzheimer’s disease among elderly subjects followed for 15 years.

Daily aluminum intake of at least 0.1 milligram was associated with greater cognitive decline during the course of the study, the team reports in the American Journal of Epidemiology.

Subjects with a high daily aluminum intake had a 2.26-fold increased risk of dementia, the researchers note. On the other hand, for every 10 milligram-per-day intake of silica, the odds of developing dementia dropped by 11 percent.

“Further studies are needed to settle the debate over the link between aluminum or silica in drinking water and neurologic disorders and cognitive impairment,” the investigators conclude.

SOURCE: American Journal of Epidemiology, February 15, 2009.

You would think some marketer at a technology company would have thought to include a voice recorder in the hospital goodie bag I received after my babies” delivery. I liked the free baby shampoos, diaper cr”me, and all thatÖbut I’d use a recorder more often and much longer! I would record the following: “Don”t touch,” “Careful,” and “Rocks are not food.” I”m sure battery companies would be grateful, but I digress…

In the spirit of this FIJI Water blog entry, it makes me think of our ad campaign “Untouched.” FIJI Water is untouched by man; I”ve been to Fiji and seen the factory. No one is yelling, “Don”t touch!” No one has to…FIJI Water”s state-of-the-art bottling facility is designed to protect the purity and quality of the water. It sits on top of an aquifer (which is like a huge, slow-moving, underground river), and the water is drawn into the factory straight into the bottle without human contact!

Now if I could only get my little ones to leave Mommie’s shoes and jewelry box “Untouched!”

FIJI Green Gal: This week, one of my colleagues is joining this blog to share her thoughts on FIJI Water. As she is the proud mother of twins – and therefore one of the toughest women I know! – we”ve dubbed her “FIJI”s Favorite Mom.”

Admittedly I am a Mommy who talks about her kids WAY TOO MUCH! And this blog just gives me another outletÖ

Fact: I love my kids. But having responsibility for them is already scary enough, and what I feed them is at the top of my anxiety list!

It started before they were born. I would travel as far as necessary to shop for groceries, paying double for a prenatal vitamin, organic waffles (they”re all I could keep down the first 4 months), other organics, pesticide/hormone/flavor-free everything…just so I knew my growing babies were getting the best nutrition available. Now add to that the fluid intake I needed. I”ve never been one for soda or highly caloric juices, so I relied on water. With most foods, I got heartburn. I tried all the water I could, whether based on a cute bottle, flavor, or price, but even water gave me heartburn! Then I tried FIJI Water and loved the taste. And I could drink more without getting heartburn. Other mommies-to-be told me it was the purest water I could drink and provided natural minerals both the babies and I could benefit from.

Fast forward a few years later, I”m now an employee at FIJI Water. A week into my job, they sent me to the island of Fiji to see where the water comes from. I have seen where the water comes from and gets put into the iconic square bottle. I am proud to work for a product that is as natural and untouched as the product claims. And I am proud to serve the best in my home – especially to my kids!

BTW: Since working here, I”ve learned about BPA, and the product has never had it!

FIJI Water is proud to announce a wonderful new partnership with Ecco Ultra Lounge, Hollywood’s first eco-friendly lounge! Located in the heart of the popular Cahuenga Corridor, Ecco sets the standard for an eco-friendly nightlife experience by minimizing and neutralizing its impact on the environment.

Celebrities like Hayden Panettiere and Nicole Richie have been spotted at Ecco, and Discovery Channel’s Planet Green – recognizing the eco-friendly milestone Ecco will establish in the nightlife industry – will feature the venue on its show “Alter Eco,” hosted by “Entourage” star Adrian Grenier.

Ecco serves FIJI Water as its exclusive bottled water and also offers two cocktails made with FIJI Water:

• Absinthe-Minded (Enjoy with Caution!): Organic Lucid Absinthe, Sugar, FIJI Water, Wormwood
• Alter Eco: Juniper Green Organic London Dry Gin, Fresh Lemon Juice, a Few Drops of Rose Infused FIJI Water

So the venue is a place to see and be seen, the water tastes great, and the cocktails are yummy. But what makes Ecco eco-friendly? Well, it features (among other things):

• Multi-colored, energy-efficient, state-of-the-art LED lighting system, exclusively designed and installed by Disco Designer and Cosmos Lighting
• Power supplied by LA Department of Water & Power”s Green Power resources
• Superior Organic cuisine and liquors
• Cold & Heat Insulation, saving 20% of standard energy use through high quality insulation
• Energy efficient recycled steel air pressure toilets and waterless urinals
• State of the art “Dyson Airblades” hand dryers
• Free valet for hybrid vehicles
• Paperless Solution for ticketing and reservations – Provided by UpCode Solutions USA and its Mobile Access & Interaction technology (MAI)ô
• Audio provided by Turbosound, winners of the Best Club Awards 2008 “Best Sound System & Best Sound Product”

It’s amazing to see how many details the club owners, designers, and operators thought about as part of their effort to minimize Ecco’s environmental impact. Click here to learn more!