We have huge news! As part of our long-standing sustainability commitment, we’ve joined 1% for the Planet, a global alliance of companies who pledge 1% of their annual sales directly to non-profit organizations focused on sustainability.

1% for the Planet’s mission is to build and support an alliance of businesses financially committed to creating a healthy planet. Currently, it’s a global movement of 1,116 companies that donate 1% of their sales to a network of 1,877 environmental organizations worldwide… and growing. We’re incredibly honored to be the first premium artesian bottled water company to join 1% and one of the alliance’s top five brand members based on annual revenue and environmental contributions.

Becoming a member is part of our ongoing effort to help protect the environment. Among a number of initiatives, we’re working to preserve the Sovi Basin, the largest remaining lowland rainforest in the South Pacific, a project that will keep 10 million tons of carbon dioxide out of the atmosphere. We’ve also teamed up with the people of Fiji and Conservation International to work on our major reforestation project. Planting of the first 250 acres began in October 2009 and another 1,000 acres will be planted over the coming years. Here’s a video highlighting our Sovi Basin project:

If you know us, you know that we’re passionate about doing well by doing good. We know as a business, we’re responsible for giving back to the communities where we live and work. We couldn’t be more proud of our pledge to 1% for the Planet.

For more information about our 1% membership: Official FIJI Water Press Release