Thanks for the link! Do you have any particular recycling-minded projects you could recommend from the site? Or any of your own personal favorites?

As you already know, by producing our water where we do, we are actually able to help communities in that country to gain clean water access. As for recycling, plastic water bottles represent only 0.3% of all municipal waste that goes into landfills. Of this, FIJI Water accounts for less than 2%. Moreover, we are champions for recycling and work in Fiji as well as our other markets to support recycling legislation and bills and participate in recycling programs. It is not realistic to think that anyone will be able to eliminate plastic from our lives (back to that You Tube grocery video – it has become the fundamental packaging material for virtually all kinds of consumer products), but we can educate consumers on the importance of recycling. And by using PET, which is much better for the environment than glass bottles, we are choosing the most recyclable kind of resin.

In addition to sponsoring this ambitious nation-wide consumer recycling program, we have also implemented several recycling initiatives at our bottling facility in Fiji and in its surrounding communities. Our own plant will recycle over 95% of all manufacturing waste by the end of this fall, reducing landfill waste to a minimum. Moreover, we have begun extending the plant”s recycling program to collect recyclables from local communities by setting up collection depots across near villages.

We agree with you that protecting the Fijian pristine environment is an important task and our continued waste reduction efforts will contribute to this goal. Not only do our recycling initiatives in Fiji help to teach and encourage environmental stewardship but they also bring economic and social benefits to the Fijian communities.