Last October, Major League Soccer team Real Salt Lake unveiled†the Rio Tinto green stadium in Utah. FIJI Water is the exclusive water of this innovative sports arena. Our incredibly talented production artist Robert, along with sales guys extraordinaire Jonathan and Parker, helped transform one of the stadium’s luxury suites into a gorgeous space that reflects the beauty of Fiji. Looking at these photos reminds me of sitting on the beach in Fiji…ahhhh…

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FIJI Green Gal: Along with Marssie, our fantastic events coordinator David will be bringing you “Out and About” highlights from the great events featuring FIJI Water. Those of you who have been reading this blog for a while may remember David as the force behind the fabulous FIJI Water chandelier featured at a Chicago fashion event. Yeah, he’s kind of awesome.

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Although St. Patrickís Day is just behind us, we are going to keep the ëgreení drinks coming to you all year. Next stop: Miami, FL, where from March 24th-28th FIJI Water will be keepiní it cool on a HOT town for the 2009 Winter Music Conference.

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An important stop for the worldís most renowned DJs and musicians, Miamiís Winter Music Conference is a haven for musicís newest beats and trends, hosting a veritable ëwhoís whoí of celebrities and international jet setters for a five day extravaganza of sights and sounds.

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As the darling beverage of Miami, FIJI Water will be the exclusive bottled water served at the hottest locations of the Winter Music Conference.

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Look for us at the infamous Raleigh Hotel, home to BMF Mediaís ëA|X Music Lounge,í a place where celebrities, musicians, and music industry insiders will come to relax amid the frenzy of WMC performancesÖand for them only the finest tasting water will do. To add a ëgreení touch to the lounge,† FIJI Water recycling will be provided to ensure each guest enjoys their FIJI responsibly.

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On the weekend youíll find FIJI Water lounging† poolside†at†the posh Fountainebleau Hotel, Miamiís premier beach resort and home to LIV, the areaís hottest new nightclub.

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Special guest performances at LIV by DJ AM and Subliminal Sessions will ensure the parties jump until the wee hours of the night.

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Things are only just starting to heat up around here as we quickly approach spring and a host of fantastic FIJI Water sightings across the country. Be sure to stay dialed in to the FIJI Green Blog for next monthís inside track on the Sonoma Jazz Festival from my pal, Marssie.

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Stay green!

FIJI Water comes from an artesian aquifer rich in silica.

One of the qualities that makes FIJI Water so special is its high silica content.†FIJI Water starts as rain and is filtered through volcanic rock, which is rich in silica,†for over a hundred years until it reaches the aquifer. FIJI Waterís incomparable taste — the soft mouth feel and silky texture — is a result of its unique mineral profile, with high silica and low calcium and magnesium content. (While†calcium and magnesium are important to our diet, high levels in water can make it taste ìhard” and unpleasant.)

And a†recent study indicates that silica in water may reduce Alzheimer’s risk. Here’s more info, courtesy of Reuters Health.

Aluminum, silica in water affect Alzheimer’s risk

NEW YORK (Reuters Health) – Higher levels of aluminum in drinking water appear to increase people’s risk of developing Alzheimer’s disease, whereas higher levels of silica appear to decrease the risk, according to French investigators.

“Alzheimer’s disease is a multifactorial disease, and aluminum concentrations in drinking water may have an effect on cognitive decline and Alzheimer’s disease,” Dr. Virginie Rondeau told Reuters Health.

The results of some studies suggest that silica reduces the oral absorption of aluminum or increases the excretion of this metal.

Rondeau, at the Institut National de la Sante et de la Recherche Medicale in Bordeaux, and her colleagues examined associations between exposure to aluminum or silica from drinking water and the risk of cognitive decline, dementia, and Alzheimer’s disease among elderly subjects followed for 15 years.

Daily aluminum intake of at least 0.1 milligram was associated with greater cognitive decline during the course of the study, the team reports in the American Journal of Epidemiology.

Subjects with a high daily aluminum intake had a 2.26-fold increased risk of dementia, the researchers note. On the other hand, for every 10 milligram-per-day intake of silica, the odds of developing dementia dropped by 11 percent.

“Further studies are needed to settle the debate over the link between aluminum or silica in drinking water and neurologic disorders and cognitive impairment,” the investigators conclude.

SOURCE: American Journal of Epidemiology, February 15, 2009.

You would think some marketer at a technology company would have thought to include a voice recorder in the hospital goodie bag I received after my babiesí delivery. I liked the free baby shampoos, diaper crËme,†and all thatÖbut I’d use a recorder more often and much longer! I would record the following: “Donít touch,” “Careful,” and “Rocks are not food.” Iím sure battery companies would be grateful, but I digress…

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In the spirit of this FIJI Water blog entry, it makes me think of our ad campaign “Untouched.” FIJI Water is untouched by man; Iíve been to Fiji and seen the factory. No one is yelling, “Donít touch!” No one has to…FIJI Waterís stateñof-the-art bottling facility is designed to protect the purity and quality of the water. It sits on top of an aquifer (which is like a huge, slow-moving, underground river), and the water is drawn into the factory straight into the bottle without human contact!

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Now if I could only get my little ones to leave Mommie’s shoes and jewelry box “Untouched!”