On April 26th, St. Vincent de Paul Society of San Francisco held the “Discarded to Divine” gala, an eco-friendly fashion show and charity fundraiser. Kim, our Northern California events coordinator, recruited designers Elaine O”Malley and Lisa Anne Fullerton to create a dress made from 100% recycled and reused materials, including FIJI Water packaging, for a model to wear throughout the evening.

Here, Elaine and Lisa explain the amazing creative process that led to the design of the dress:

Creating the FIJI Water dress was a great creative experiment for both of us. When we were approached by FIJI Water, we were extremely excited to take on such a remarkable challenge, and especially inspired by FIJI Water’s commitment to the environment, and our own part in bringing this fantastic idea to life!

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When I was a kid, I watched documentaries on PBS that talked about the importance of protecting rainforests. (Yeah, I was a nerdy kid who liked educational TV!) That instinctively made sense to me – I’d see those beautiful landscapes and interesting animals, and of course I wanted them to be safe always.

But the part I thought was really cool was how the local people lived in the rainforest – mainly because it looked like fun to move around your neighborhood on rafts instead of on land. Now I realize that’s not actually the case in every rainforest or in all seasons…but when you’ve only got a few years under your belt you miss some of the finer details. Read the rest of this entry »

As we’ve mentioned before, FIJI Water is advocating for expansion of container deposit laws. The evidence shows that they boost recycling rates. But some bottle bills work better than others, and as with most things in life there’s always room for improvement no matter how good you are. So we’d love to hear your thoughts on what would make a good container deposit law – or for that matter, what makes a bad one. Read the rest of this entry »

Ben Jelen is an extraordinary singer-songwriter with a passion for the environment. This passion is infused throughout his music – check out the video of his single “Wreckage” below – and his life – his tour is carbon neutral. We’re thrilled and delighted to have Ben join us today and share his thoughts on FIJI Water, the Ben Jelen Foundation, recycling, and what we can all do to help care for our planet. Ladies and gentlemen, here’s Ben Jelen…

FIJI WATER

What interests me most in Fiji water is that they are a carbon-negative company — this means that their net activities actually reduce carbon emissions!! – how is that even possible? Read the rest of this entry »

“Reduce, reuse, recycle” – this phrase captures a great philosophy about how to use precious resources. First reduce what you use; then reuse what you can; and finally recycle.

We’ve shared with you our commitments to reducing and recycling, and now here’s one of the most creative ways to “reuse” I’ve ever seen. Check this out – it’s a chandelier made out of FIJI Water bottles!

This was part of the decor at CS Magazine”s spring fashion show “Seeds of Spring” in Chicago last Thursday. The event planning adhered to high sustainability standards, featuring designers known for clothing made of sustainable materials, environmentally responsible food and beverage sponsors, and decor decisions that carefully considered environmental impacts. Read the rest of this entry »