• Since its opening in 1912, The Beverly Hills Hotel has been the place where Hollywood legends socialized by the pool or romanced the night away in cozy private bungalows, while studio moguls and Wall Street financiers consummated deals in the Polo Lounge. Today, every visitor to the “Pink Palace” is pampered like a star. Reminiscent of timeless Hollywood glamour, the hotel offers the ambiance of a relaxed resort in a location that offers guests privacy and superlative service in a dramatically beautiful setting.