Please do not touch the water: it's our number one rule.
You see, FIJI Water's state-of-the-art bottling facility was designed to protect the purity and quality of our water every step of the way. It literally sits right on top of an aquifer, and the water is drawn into the plant using a completely sealed delivery system, designed to prevent any possibility of human contact.
So, until you unscrew the cap, FIJI Water never meets the compromised air of the 21st century. No other natural waters can make that statement.