FIJI® WATER MEETS NSF INTERNATIONAL, FDA AND EU STANDARDS FOR SAFETY AND QUALITY: FIRST BOTTLER TO ACHIEVE THIS MILESTONE

(November 11, 2009) - FIJI® Water, a leading importer of bottled water, has achieved NSF International Bottled Water Certification. Third-party bottled water certification from NSF International helps ensure the safety and quality of FIJI Water worldwide. FIJI Water, which is based in the Fiji Islands and bottles water from an artesian aquifer, is the first bottler to meet NSF, FDA and EU requirements.

For more information, read the complete press release.

FIJI WATER ASSURES CONSUMERS THAT ITS PLASTIC BOTTLES ARE SAFE AND CONTAIN NO BISPHENOL A (BPA)

LOS ANGELES (September 16, 2008) - FIJI® Water, the leading premium bottled water brand in the United States, reassured the public today that none of its products are packaged in plastics that contain Bisphenol A (BPA). This additive, which is commonly found in polycarbonate containers, was recently mentioned in a study published by the Journal of the American Medical Association. The company went on to mention that it has never used Bisphenol A to make FIJI Water bottles.

For more information, read the complete press release.

FIJI WATER BECOMES FIRST BOTTLED WATER COMPANY TO RELEASE CARBON FOOTPRINT OF ITS PRODUCTS

Unveils FIJIGreen.com to Report Progress on Its Carbon Negative Commitment
LOS ANGELES (April 9, 2008) - FIJI® Water announced today that it had joined the Carbon Disclosure Project Supply Chain Leadership Collaboration to fully disclose the carbon footprint of its products. The Carbon Disclosure Project (CDP), the world's largest investor coalition on climate change, will work with FIJI Water to engage with suppliers to disclose their emissions.

For more information, read the complete press release.

FIJI WATER ANNOUNCES SUSTAINABLE GROWTH INITIATIVE WITH COMMITMENT TO HELP MITIGATE GLOBAL CLIMATE CHANGE

Program Will Significantly Reduce Company's Carbon Emissions, Offset 120% of Remaining Product Lifecycle Emissions Starting January 1, 2008, and Protect and Preserve the Largest Remaining Rainforest in Fiji
LOS ANGELES (November 7, 2007) - FIJI® Water, one of the fastest growing, leading premium bottled water brands in the world, announced a Sustainable Growth Initiative today that will make its products carbon negative beginning in 2008. To achieve this, FIJI Water will account for the carbon footprint throughout the entire lifecycle of its products and then, through a combination of meaningful reductions and carbon-reducing land use and renewable energy projects, the production and sale of each bottle of FIJI Water will actually result in a net reduction of carbon in the atmosphere. No other major beverage brand has ever made a similar commitment to help mitigate the effects of climate change.

For more information, read the complete press release.

FIJI WATER PARTNERS WITH LOCAL RETAILERS AND RESTAURANTS TO HELP RAISE FUNDS FOR CITYMEALS-ON-WHEELS

FIJI Water to Donate 5% of FIJI Water Sales from Participating Local Retailers
LOS ANGELES (October 1, 2007) - FIJI® Water, the leading premium bottled water brand in the United States and a proud supporter of Citymeals-on-Wheels for the past six years, announced today that it is expanding its partnership with this New York City based charity that funds the preparation and delivery of 3 million meals to the homebound elderly each year. Through this extended partnership, FIJI Water will help raise funds for the organization by donating 5% of all FIJI Water sales from participating New York retailers, including local grocers Gristedes, D'Agostinos and The Food Emporium, during the month of October. Additionally, a portion of FIJI Water sales at select New York City restaurants, as well as sales from FIJI Water's home delivery program will go to the organization.
All funds raised by FIJI Water will be awarded to Citymeals-on-Wheels to help them accomplish their mission of providing lifesaving sustenance and companionship to New York's most vulnerable citizens.

FIJI WATER PARTNERS WITH LOCAL RETAILERS TO HELP RAISE FUNDS FOR AVON WALK FOR BREAST CANCER

FIJI Water to Donate 5% of FIJI Water Sales from Participating Local Retailers
LOS ANGELES (September 15, 2007) - FIJI® Water, a leading premium bottled water brand in the United States and a proud supporter of the Avon Walk for Breast Cancer since its conception in 2003, announced today that it is expanding its partnership with the Avon Foundation, a 501(c)(3) public charity. Through this extended partnership, FIJI Water will help raise funds for the Avon Walk by donating 5% of all FIJI Water sales from participating New Yorkretailers during the month of October. In addition, FIJI Water will be holding similar promotions in Los Angeles and Charlotte to coincide with the scheduled Avon Walks in those markets.

FOOD & WINE CLASSIC IN ASPEN SERVES FIJI WATER FOR 5TH STRAIGHT YEAR

FIJI Water Enjoys Continued Sponsorship of Premier Culinary and Wine Event While Keeping Attendees Hydrated Throughout the Weekend
LOS ANGELES (May 18, 2007) - FIJI® Water, a leading premium bottled water brand in the United States, will be the "Official Water of the Food & Wine Magazine Classic" for its fifth consecutive year in support of its continued commitment to the epicurean world. Celebrating its 25th anniversary as America's premier culinary event, the Food & Wine Classic in Aspen, CO consists of three incomparable days of cooking demonstrations, wine tastings and panel discussions by world-class chefs and wine experts. Through its sponsorship of the Food & Wine Classic in Aspen, FIJI Water will be featured among industry greats and 5,000 of the most passionate "foodies" in the country as the pages of Food & Wine magazine come to life at the event June 15-17, 2007.

FIJI® WATER CONNECTS WITH CONSUMERS THROUGH A NEW, THOUGHT-PROVOKING ADVERTISING CAMPAIGN

New Campaign Introduces Latest Evolution of the Brand and Highlights Distinctive Offering in the Bottled Water Category
LOS ANGELES (May 1, 2007) - FIJI® Water, one of the most popular water brands in the United States, today launched a major campaign that communicates the core benefits of FIJI Water through bold images and smart messaging that speak to the campaign's theme - untouched. As the No. 2 imported bottled water in food/drug/mass retail and No. 1 bottled water in the Natural Products Channel, FIJI Water's extensive marketing program includes advertising, public relations, home delivery, on-premise, product placement and event integration. This new advertising campaign marks a move away from previous stark white imagery to striking dark blue creative that brings out the pristine nature, magical allure and mystery that the Islands of Fiji embody. With an estimated value of $14 million, the campaign was created in conjunction with The Agency, FIJI Water's in-house creative firm, and will target Out-of-Home (OOH) and print mediums. Each tagline used in this campaign will underline the Unique Selling Propositions of the brand, which are currently featured on FIJI Water's six back panel labels.

FIJI WATER HITS THE SAND AS THE "OFFICIAL WATER OF THE AVP PRO BEACH VOLLEYBALL CROCS TOUR"

FIJI Water Announces Sponsorship Deal with the AVP and Offers Consumers a Chance to Play Against Volleyball Stars in Fiji
LOS ANGELES (April 30, 2007) - FIJI® Water, a major premium bottled water brand in the United States, today announced it will be the "Official Water of the AVP Pro Beach Volleyball Crocs Tour" for the 2007 season. Featuring more than 150 of the top American male and female competitors in the sport, the beach volleyball tour will hit 18 cities in 13 U.S. states, which kicked off April 12 in Miami, Florida and runs through September 16 in San Francisco, Calif. Both FIJI Water and the AVP promote and encourage a healthy lifestyle and together they will bring summer excitement and pure hydration from a natural artesian source to millions of volleyball fans and beachgoers across the country.

FIJI WATER - LUXURY IN A BOTTLE

From G-Spa at Hotel Gansevoort in New York to Aspen's new Snowmass Club Spa FIJI Water is incorporated in beauty treatments for ultimate in luxury and hydration inside and out
LOS ANGELES (April 1, 2006) - "Beauty comes from within." Virtually everything we put in our bodies affects our health and ultimately our appearance. FIJI® Water with its high silica content has long been the preference of health and beauty experts for optimal hydration and is now also being included as an ingredient in beauty treatments at some of the top spas around the country.

ISLAND MICHAEL KORS FIJI: FRAGRANCE TO CONTAIN PURE NATURAL ARTESIAN WATER FROM FIJI

NEW YORK, NY (March 6, 2006) - Michael Kors Beauty, a division of The Estée Lauder Companies (NYSE:EL) and FIJI Water announced today that they will partner on the creation of the new fragrance from designer Michael Kors, Island Michael Kors FIJI. Each bottle of the Island Michael Kors FIJI fragrance will contain a splash of FIJI Water, the pure natural artesian water bottled in the virgin Fijian ecosystem. This is the very first time that such a collaboration has occurred between a fragrance brand and a prestigious beverage brand.

THIS MOTHER'S DAY, THE HOTTEST GIFT IS THE COOL TASTE OF FIJI WATER. THE PERFECT GIFT FOR MOTHERS OF ALL AGES

Give the Ultimate Gift of Taste, Convenience and Good Health With A Year's Supply of FIJI Water Delivered to Your Mom's Doorstep
Los Angeles, CA (January 16, 2006) - For the ultimate gift of taste, convenience and good health, sons and daughters across America are turning to the healthy alternative of a one year supply of FIJI Water for their Mother's Day gift this year. As women are increasingly aware of the negative affects of traditional fattening gifts like chocolate, on their total well-being, a gift of good health is a welcome change. And, the recurring gift of FIJI Water continues to arrive each month throughout the year. More than ever, women today appreciate a Mother's Day gift that demonstrates some creativity of thought and an appreciation of their efforts to be healthier.