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Skinny and the City, June 23, 2009
Obsessions: Water News You Can Use"Having bottles of water around helps us stay hydrated and away from soda… I'm digging FIJI right now, personally." |
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Ocean Drive, May 2009
Insider Info: Trade Secrets"India Hicks, celebrated author and television personality, shares health and beauty tips for summer… SmartWater or FIJI? FIJI. It is important to support companies that give back and they do so much for the local Fijian community." |
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Bottled Water Web, February 2009
FIJI Water: A Solid Foundation of Giving"The FIJI Water Foundation (FWF) identified three main areas for giving back to the island of Fiji and its people, namely, water and infrastructure, education and healthcare projects. FIJI Water also partners with groups in order to provide relief such as the Red Cross and the Rotary Council on their Water for Life Program." |
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US News & World Report, January 2009
Marketing Lessons from a Master: Interview with Lynda Resnick"FIJI Water is the best water on the planet. It remains "untouched by man" until you unscrew the cap… and we have taken aggressive steps to be a sustainable company. Since January 1, 2008, FIJI Water has offered our customers a carbon-negative product. This means we are reducing our carbon footprint by 120 percent through actual cuts in carbon emissions and an innovative carbon-offset program in partnership with Conservation International." |
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Fox News Health, January 2009
A Healthy Eating Plan for President Obama"Obama can often be found sipping FIJI Water... a smart choice because it contains naturally-occurring electrolytes for optimal hydration, unlike [some] purified waters, which add them." |
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JustLuxe.com, December 2008
The Luxe List: Luxe Less Considered"There are many lesser known fine living items flying under the radar... gifting a FIJI Water annual home delivery subscription is not only perfect for those who are health conscious, but also for the green thinkers on your list." |
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ABC News, December 2008
Gym Rat in Chief? Obama's Fitness Regimen"Snacks of fruit, pistachios and Fiji water. Grueling cardio sessions at the gym. And ruthless five-on-five games on the basketball court. Sounds like an obsessive health or fitness nut -- or Barack Obama, who just finished a marathon 21-month campaign to win the presidency."
For more information, read the complete article. |
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Elle, May 2008
2008 Green Awards"The gold star goes to FIJI Water... [FIJI Water] has announced plans to go carbon negative - not neutral - this year."
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Brandweek.com, April 13, 2008,
FIJI Water Ups Ad Spend, Pours Forth 'Eco' Message"FIJI Water announced that it will become the first bottled water company to participate in the Carbon Disclosure Project by publicly publishing details about its carbon footprint." |
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BusinessGreen.com, April 11, 2008
FIJI Water Urges Firms to Embrace Carbon Footprinting for Products"Consumers will make environmentally responsible purchasing decisions if they have the information they need. Would we attempt to tackle the obesity epidemic by removing nutrition labels from food and beverage products? Of course not, and likewise the only way consumers can turn their good environmental intentions into good decisions is to give them the information they need." - Thomas Mooney, senior vice president for sustainable growth |
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VanityFair.com, April 11, 2008
Green Beat"This week, FIJI Water became the first bottled-water company to release information about its carbon footprint... FIJI is hoping that its efforts - full transparency of its carbon footprint through www.fijigreen.com, offsets totaling 120 percent of its carbon emissions, and forest-restoration programs in Fiji, to name just a few - will get the eco-critics off its back." |
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GreenBiz.com, April 11, 2008
FIJI Water Discloses Supply Chain Carbon Footprint, Plans to Reduce Environmental Impact"By 2010, FIJI Water aims to reduce its greenhouse gas emissions by 25 percent by reducing packaging by 20 percent and have renewable sources provide half the energy of bottling facility and company vehicles." |
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Environmental Leader, April 9, 2008
FIJI Water Releases Carbon Footprint of Products, Challenges Industry"To measure its carbon footprint, FIJI says it calculated its carbon emissions across every stage in the product lifecycle... Now that it has its own carbon numbers in hand, Fiji is challenging other companies in the industry to do the same." |
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Yahoo! News, April 9, 2008
FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of its Products"To measure its carbon footprint, FIJI Water calculated its carbon emissions across every stage in the product lifecycle." |
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The G Living Network, April 2008
FIJI Green"...bottled water has been cast as the ultimate symbol of 'anti-green', and FIJI is the most targeted of the bunch for some reason. Yet ironically, out of all the bottled water companies out there, FIJI Water is leading the effort to reduce their carbon footprint. In fact, they just came out with a new initiative called FIJI Green." |
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Marie Claire, March 2008
Bad-Boy Basics"Sean 'Diddy' Combs - the most polished guy on the front row-hands over his fashion week survival kit. FIJI Water: 'It tastes so pure and keeps me hydrated when I'm running around.'" |
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Pacific Magazine, February 1, 2008
Greenwash or Good Sense?"FIJI Water says it's going carbon negative... Part of FIJI Water's success in the U.S. is attributable to a well developed product placement campaign." |
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Time Out New York, January 30, 2008
Thirst for Fashion: Hydrate in Style with FIJI Water!"FIJI Water gives back to the environment with every bottle." |
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The Robb Report, January 15, 2008
The Caviar Crop"Black River Sturgeon Oscetra, farmed in Uruguay's Rio Negro by Esturiones del Rio Negro S.A. is the first sturgeon farm in the southern hemisphere producing the Siberian Oscetra. Their state-of-the-art, ecologically sustainable facility rinses the eggs with bottled FIJI Water to ensure its purity is not compromised." |
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The Patriot News, December 28, 2007
Water Bottlers Try to Curtail Energy Use"FIJI [Water] also vows by 2010 to reduce its product packaging by 20 percent and to get 50 percent of its energy for production from renewable sources." |
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The Sacramento Bee, December 24, 2007
Designer Water Seeks to be Green"The company says starting in January it will buy carbon offsets for 120 percent of the emissions it creates... FIJI [Water] isn't going to stop there... It also intends to get 50 percent of its energy from renewable sources." |
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Beverage World, December 15, 2007
A Sip of the High Life"FIJI Water took H2O to the next level by putting paradise, in the form of artesian mineral water, in an iconic square bottle." |
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The Fiji Sun, November 11, 2007
FIJI Water to Protect Sovi Basin"Fiji's largest remaining lowland of rainforest will be protected from logging after FIJI Water, one of the fastest growing, leading premium bottled water brands in the world announced a Sustainable Growth Initiative. FIJI Water will partner with Conservation International (CI), a leading conservation organisation to develop an ambitious multi-benefit carbon offset plan that would reduce CO2 in the atmosphere. This will benefit Fiji's local communities and its biodiversity. FIJI Water's relationship with CI also includes a major program to permanently protect the Sovi Basin, Fiji's most important land ecosystem, from logging." |
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The Huffington Post, November 13, 2007
Blog Entry by Thomas Mooney"From the start, FIJI Water has been an environmental leader in Fiji and in our industry ... We are a small company and represent only about 1 percent of the entire bottled water industry, but we are also very visible and believe we can raise the expectations consumers have of our industry." |
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Grist Environmental News & Commentary, November 7, 2007
FIJI Water Announces Plan to Become Carbon Negative"FIJI Water has announced specific goals to pursue renewable energy, forest preservation, and water conservation, and will buy carbon offsets to cover 120 percent of its greenhouse-gas emissions." |
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Beverage World, November 15, 2007
Paradise in a Bottle"Preserving the natural, pristine ecosystem of the Fiji Islands has been a priority for FIJI Water since the company's inception, starting with an eco-sensitive design for the physical bottling facility."
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Planetsave.com, November 7, 2007
FIJI Water to Make Products Carbon Negative in '08"FIJI Water will account for the carbon footprint throughout the entire lifecycle of its products and then, through a combination of meaningful reductions and carbon-reducing land use and renewable energy projects, the production and sale of each bottle of FIJI Water will actually result in a net reduction of carbon in the atmosphere." |
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