Rita Ora at DKNY 25th Birthday

FIJI Water at New York Fashion Week

As the summer was cooling down, the fashion industry was heating up New York by showcasing spring’s newest collections and hosting the town’s coolest parties. In September, FIJI Water returned to New York Fashion Week in a big way with exclusive presence at this season’s hottest shows and the FIJI Straw furthered its reputation as fashion’s favorite accessory.

FIJI Water was seated front row alongside A-listers such as Rashida Jones, Drew Barrymore, Rachel Zoe, Lake Bell, Courtney Love, Ashley Greene, Miguel and more at the Marchesa, Rodarte and Marc Jacobs Spring 2014 fashion shows. Backstage, FIJI hydrated models before they made their way down the runway while the FIJI Straws ensured their makeup remained flawless.

FIJI was also the exclusive water at two of the week’s most sought after events. Alexander Wang’s legendary after-party was held at Pier 17, in a space that was transformed into a Japanese shopping mall featuring unrivaled views of the Brooklyn Bridge and a surprise late night performance by Nicki Minaj. A few nights later, DKNY celebrated its 25th birthday bash in an abandoned building in New York’s financial district where guests enjoyed performances by Rita Ora and A$AP Rocky.