FIJI WATER: THE OFFICIAL WATER OF ROGERS CUP PRESENTED BY NATIONAL BANK MULTI-YEAR SPONSORSHIP AGREEMENT RENEWED
MONTREAL, QC – JULY 18 2012 – FIJI Water is proud to announce its continuing support of Tennis Canada’s annual WTA event, played this year in Montreal. FIJI Water is also sponsoring the Toronto ATP World Tour Masters 1000 event.
Fans and players alike will be beating the heat with premium FIJI Water at this year’s edition of Rogers Cup in Montreal, held at Uniprix Stadium from August 4-13. This is the 6th consecutive year that FIJI Water has been the official water of the Rogers Cup.
Some 200,000 attendees are expected at this hot August event, where they will find refreshing FIJI Water at points of sale throughout the tournament grounds. FIJI Water will also be occupying some prime real estate: Centre Court! Branded FIJI Water coolers will be within easy reach of the world’s top tennis players, keeping them hydrated and at the top of their game.
“FIJI Water is proud to continue our long standing relationship with Tennis Canada and Rogers Cup,” David Ricanati, President of FIJI Water. “Once again, FIJI Water will have our signature FIJI Water coolers on Centre Court for the world’s top tennis players and for the hundreds of thousands of fans enjoying Canada’s premiere tennis event.”
“Every year, our event gathers the best international players and we are proud to offer our fans a brand of water recognized on the international scene,” said Claude Savard, Vice President of Corporate Partnerships at Tennis Canada. “Our partnership now enters its 6th year which is a testament to FIJI’s commitment toward tennis and toward our event. During our hot summer days in August, FIJI water becomes a very popular product on site – whether it’s for fans or players.”
FIJI Water will be posting updates on the action on its blog; tennis fans can follow @FIJIWaterCanada for live tweets and check out FIJI Water’s Facebook page for shots of FIJI Water in action. Of course, fans should feel free to share pictures of themselves and their friends getting refreshed with the best water available: FIJI Water!
About FIJI WATER
This marks the 6th straight year that FIJI Water has been the official water sponsor for the Rogers Cup. FIJI® Water, natural artesian water bottled at the source in VitiLevu (Fiji islands), is the number one imported bottled water in the United States. FIJI Water, known for its iconic square bottle, soft mouthfeel and unique mineral profile, is the water of choice among discerning consumers and top chefs. Widely available at fine restaurants and hotels, all major retail channels including grocery and convenience, and through a convenient delivery service, FIJI Water has also expanded globally to more than 40 countries. Through our membership in 1% for the Planet, FIJI Water supports environmental efforts around the world and in our backyard. To learn more, please visit www.fijiwater.com, like us on Facebook (www.facebook.com/fijiwater), or follow us on Twitter (www.twitter.com/fijiwater).
About Rogers Cup presented by National Bank
Rogers Cup presented by National Bank is a Tennis Canada owned and operated world-class tournament celebrating its 132nd anniversary of the men’s event from August 4-12, 2012 at Rexall Centre in Toronto and its 120th anniversary of the women’s event from August 4-13, 2012 at Uniprix Stadium in Montreal. As an ATP World Tour Masters 1000 tournament, Premier WTA tournament and Emirates Airline U.S. Open Series event, Rogers Cup presented by National Bank will showcase the world’s best players. Rogers Cup presented by National Bank is the third-oldest title in tennis, behind only Wimbledon and the U.S. Open. For more information and tickets visit www.rogerscup.com.
About Tennis Canada
Founded in 1890, Tennis Canada is a non-profit, national sport association responsible for leading the growth, promotion and showcasing of tennis in Canada. Tennis Canada owns and operates two of the premier events on the ATP and WTA Tours; Rogers Cup presented by National Bank men’s and women’s events that rotate annually between Rexall Centre in Toronto and Uniprix Stadium in Montreal. In addition, Tennis Canada owns and operates seven professional ITF sanctioned events and financially supports nine other professional tournaments in Canada. Tennis Canada operates junior national training centres/programs at the Centre of Excellence in Toronto, Uniprix Stadium in Montreal and the North Shore Winter Club in Vancouver. Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams. Tennis Canada invests its surplus into tennis development. For more information on Tennis Canada please visit our Web site at: www.tenniscanada.com.