FIJI Water partnered with Project Runway star Jay Nicolas Sario to create a fabulous (and frugal) cocktail dress for this year’s Discarded to Divine event in San Francisco.
Now in its fifth year, Discarded to Divine invites fashion designers from the Bay Area to “reimagine” recycled items by turning them into clever, creative, and conscientious clothing and housewares. One of this year’s Project Runway contestants, San Franciscan Jay Nicolas Sario, created a scene-stealing mini-cocktail dress out of FIJI Water bottles (that he drank himself!) that was sold at auction for $450. All proceeds from Discarded to Divine go to the St. Vincent de Paul Society of San Francisco, which serves the city’s disadvantaged.
Held at the stunning St. Mary’s Cathedral in the heart of the city, Discarded to Divine is one of San Francisco’s most beloved and anticipated events. Every year, the top-tier affair raises money to help St. Vincent de Paul, while at the same time raising everyone’s awareness about recycling, sustainability, and what — and who — our society chooses to “discard.” That mission is what first attracted Jay to the event. “The St. Vincent de Paul Society and FIJI Water both carry the spirit of sustainability and philanthropy. It was a natural fit for me to join forces with both and benefit a cause that is important to me,” said Jay. This year’s event will benefit victims of domestic violence in particular.
Other talented Bay Area designers that gave their time and energy to the event included Aurelio, Barbara Beccio, Kevin Parcasio, Christopher Collins, Cari Borja Clothes Maker, Eimaj Designs, Elaine O’Malley, Offhand Designs, On Aura Tout Vu, Sweet P. (one of Jay’s colleagues from Project Runway), Colleen Quen Couture, David Pedroza, and Joseph Singh. Each one donated their talent and ingenuity to the event, and helped make it as memorable as it was.
This is the third year in a row that FIJI Water has sponsored Discarded to Divine. As passionate believers that all people can make a difference, FIJI Water is committed to supporting recycling and sustainability efforts wherever and whenever possible.
Highlights
