Lori McKenna, Josh Ritter, Jackson Browne, Mason Jennings, and Jack Johnson are extremely diverse singers and musical artists, but one thing they have in common is a song on the new album 1% for the Planet, the Music: Vol. 1. Over two years in the making, this compilation features 41 songs from artists who donated their time and talent to its creation.
Since its recent debut, 1% for the Planet, the Music: Vol. 1 has been at the top of Amazon’s MP3 album list, risen to #3 on Billboard’s folk charts, and spent time on iTunes’ top-50 album list. All proceeds from album sales help different environmental groups and initiatives around the globe. FIJI Water has been a member of 1% for the Planet since December 2009.
From its beginnings in 2002, 1% for the Planet has grown from 21 participating companies to over 1,200 in 38 different countries, and total monies allocated to environmental protection groups have surpassed $50 million. FIJI Water, one of the organization’s five largest corporate members, has undertaken numerous efforts to preserve and protect the environment, which made the company a natural fit for a partnership in the organization.
One of these efforts has been to save the Sovi Basin, a 50,000-acre Fijian lowland rain forest. With $5 million invested in the project, FIJI Water is ensuring that this important habitat and the unique plant, insect, and animal species found there will forever be protected, while at the same time benefiting the planet as a whole through carbon sequestration. This important endeavor has been undertaken with the partnership of Conservation International.
FIJI Water has also embarked on the Nakauvadra Forest Carbon Project. Located on the Fijian island of Viti Levu, this region has suffered alarming, long-term environmental degradation. In response, FIJI Water partnered with Conservation International to begin the immense task of reforesting the area.
For a deeper understanding of FIJI Water’s commitment to environmental causes, please watch the following movie. It’s a gorgeous — and sobering— look at all that’s at stake.
Highlights
