We have grandmothers, too.
Which is why, today through October 31, 2010, for every case of FIJI Water sold in the New York City metro area, we will donate $1 to Citymeals-on-Wheels, a nonprofit providing meals to homebound elderly.
In addition to donations per case sold in stores, one meal will also be donated for each case bought via FIJI Water Delivery. All together, FIJI Water will contribute up to $25,000 from your purchases.
Big-Time Charity
Citymeals has been operating in New York for almost 30 years, and has gained a place in the hearts of New Yorkers as one of the city’s most admirable charities.
Citymeals raises private funds to contribute to 30 community-based agencies that bring weekend, holiday, and emergency meals to New Yorkers who can no longer shop or cook for themselves. Last year, 1,500 volunteers helped bring over 2.1 million nutritious meals to 17,713 frail aged in every borough of New York City.
Citymeals volunteers are not just providing food, however. They also provide company and human contact to people who, for various reasons, have difficultly leaving their apartments.
Gael Greene and James Beard founded Citymeals-on-Wheels in 1981, after reading a newspaper article about elderly New Yorkers with nothing to eat on weekends and holidays. They rallied their friends in the restaurant community, raising private funds as a supplement to the government-funded weekday meal-delivery program. Twenty-nine years ago, their first efforts brought a Christmas meal to 6,000 frail aged.
Most charities use at least part of their donations for administrative expenses, but one of the amazing things about Citymeals is that they have arranged their finances so that 100% of all public donations — including those from FIJI Water — goes to straight to delivering meals. Citymeals is able to do this because of a partnership with the New York City Department of Aging and with the help of charitable gifts specifically designated for administrative costs.
FIJI Water is proud to have worked with Citymeals-on-Wheels for over seven years. This September and October, if you’re in the New York metro area, pick up a FIJI Water at a participating retailer (like Gristedes, D’Agostino, or Food Emporium) and help out an important cause!
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