FIJI Water is a carbon negative product and the only bottled water brand in the market to offset its emissions by 120%. We think that’s pretty cool. And yet, it doesn’t end there.
Our reforestation project that helps us to get to our carbon negative status delivers so much more. Joining forces with Conservation International and the people of Fiji, we have begun planting our new forest last month (the first 250 acres, anyway).
What does it all mean?
1. Improving Water Quality: Restoring these lands through our reforestation effort will stop erosion and improve the quality of water supply for local communities. Forests play a critical role in protecting important watersheds, especially in degraded areas such as the surroundings of the Nakauvadra range on Viti Levu, the site of our project.
2. Saving the animals: By safeguarding watersheds and expanding natural forest habitats, our project will also protect existing wildlife and biodiversity in this region. It will become a home to many native, often endangered species such as the masked shining parrot and the Fiji ground frog.
3. Supporting the Fijians: Our carbon forest project will also have an important socio-economic impact in the region. Already, more than a hundred local Fijians have been working and earning wages as a result of this program. As this program will carry on for years to come, local communities will continue to plant and maintain the 500-hectare forest, which will be a mix of native species, fruit and spice trees, and high-value timber such as mahogany and teak. As a result, community members will be able to support their livelihoods through selling agricultural products and sustainably harvested timber.
By improving water quality, saving the animals and supporting the Fijians, we’re doing all we can to commit to our pledge to be carbon negative.
Read more about our planting activities:
Fiji Sun: FIJI Water employees help forest carbon project