You would think some marketer at a technology company would have thought to include a voice recorder in the hospital goodie bag I received after my babies’ delivery. I liked the free baby shampoos, diaper cr’me,and all that-but I’d use a recorder more often and much longer! I would record the following: “Don’t touch,” “Careful,” and “Rocks are not food.” I’m sure battery companies would be grateful, but I digress…
In the spirit of this FIJI Water blog entry, it makes me think of our ad campaign “Untouched.” FIJI Water is untouched by man; I’ve been to Fiji and seen the factory. No one is yelling, “Don’t touch!” No one has to…FIJI Water’s state of-the-art bottling facility is designed to protect the purity and quality of the water. It sits on top of an aquifer (which is like a huge, slow-moving, underground river), and the water is drawn into the factory straight into the bottle without human contact!
Now if I could only get my little ones to leave Mommie’s shoes and jewelry box “Untouched!”
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