Learning to recycle was the first environmentally-conscious lesson for many of us. It also found its way into bake sales and car washes as a means to raise some money for a school field trip. While I can’t remember the last time I took part in a bake sale, recycling is something we all (hopefully) do on a daily basis. It’s very easy to do, but because it’s so simple, it’s also easy to forget!
‘Reduce, Reuse, Recycle’ has emerged as a mantra of modern conservation, and we at FIJI Water wholeheartedly support this. Recycling allows a container to live a second life as another good, minimizes landfill use, and lowers the carbon footprint of our product by at least 25%! These are some of the reasons why we insist on having recycling bins at our many events across the country. By promoting recycling, we hope to remind everyone that like blue jeans, recycling is still very much in vogue.
Beyond raising awareness, our support for recycling is about results. In the first half of 2008 we supplied 331,000 bottles of the world’s best water to a variety of events and venues. If every one of those bottles goes into a recycling bin, that represents a reduction of 33 metric tonnes of CO2. To achieve the same reduction, you’d have to pledge to walk to work for the next year and to convince eight of your friends to do the same!
Because our product is carbon negative, each bottle results in a net reduction of carbon from the atmosphere. Add this into the equation, and by drinking & recycling 331,000 bottles of FIJI Water, we avoid or remove 53 metric tonnes of CO2. This has the same impact as planting over 1,200 trees!
Below are some photos of our stylish recycling bins at various events. I think you’ll agree they not only raise awareness and reduce emissions, but add a touch of class. Stay hip and recycle!
Hard Rock Hotel’s Save the Planet Golf Tournament in Las Vegas
De La Mar Hotel’s Yacht Showcase held in Greenwich, CT
Aspen Food & Wine Classic