Today we announced our carbon footprint and reported on our progress to date toward fulfilling the promise of FIJI Green. We’re thinking of this as FIJI Green’s first “annual report,” even though it’s all online and not a big book. (And we’ll update you more than once a year that’s what this blog is for!)
Why does this matter? We believe consumers will make environmentally responsible purchasing decisions if they have the information they need. The trouble is that they often don’t have this information. It’s like trying to tackle the obesity epidemic by removing nutrition labels from food and beverage products that doesn’t make any sense, and neither does trying to tackle climate change without giving consumers the carbon footprints of the products they eat, drink, and use.
We hope that companies in our industry and beyond will provide comparable lifecycle carbon footprints for their products, so that we can all work together to address the issue of climate change. In this spirit, we have become the first privately held company ever to join the Carbon Disclosure Project’s (CDP) Supply Chain Leadership Collaboration. The CDP is the world’s largest investor coalition on climate change and has been the leader over the past several years in working with companies to disclose their carbon footprints. We will work with the CDP to disclose our carbon footprint and encourage our suppliers to do the same.