On Tuesday, August 26, MTV hosted its Rock the Vote party at the 5 Degrees nightclub in Denver during the Democratic National Convention. The party’s theme was “Rising Stars: An Evening to Celebrate the Next Generation of the Democratic Party.”
FIJI Water was one of the sponsors, and we had a water bar that not only looked gorgeous, but also shared some great facts about reforestation, recycling, and how we can all make a difference for the better. For example, just by stopping by the recycling bin on the way out, party guests could reduce the carbon footprint of a 500ml FIJI Water bottle by over a third! This has the same impact as shutting down your laptop overnight instead of leaving it on, or going for a walk instead of watching 30 minutes of television.
That might not sound like a lot. But consider this: The DNC provided over 26,000 bottles of FIJI Water to volunteers, delegates, speakers, and VIPs. The cumulative carbon negative impact of those bottles was a removal of over 1.5 tonnes of CO2eq from the atmosphere, equivalent to planting over 40 trees. And by recycling all those bottles, people could achieve an additional reduction of over 2.5 tonnes, equivalent to planting another 70 trees.
At Rock the Vote, we also gave out small gift bags with pine seeds and a peat pot that guests could plant, along with a card encouraging people to voice their support for expanded curbside and consumer incentive recycling programs to their legislators.
It was a great party. Check out these photos of the water bar, VIP reception area, and gift bags.
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